Brazil has given its Pix payment system the highest tier of trademark protection, days after the US named Pix in a trade probe and a 25% tariff threat.
Payments · Brazil
—The move. Brazil has granted its Pix payment system the highest tier of trademark protection the country offers.
—The reach. The status shields the Pix name across every category of business, not just financial services.
—The first. Pix is the first brand tied to a public body in Brazil ever to receive the classification.
—The recognition. Nearly nine in ten Brazilians recognize the Pix brand, a survey for the central bank found.
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