Amanda Chicago LewisJun 19, 2026 – 5.00amDoechii, the rapper, is cool. First she went viral on TikTok. Then her lewd, braggadocious flow earned her Best Rap Album at the 2025 Grammys.By the time Pharrell Williams dressed her in Louis Vuitton at the Met Gala last year, the 27-year-old Florida native embodied all the qualities of an It Girl.1843 magazineSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Nike’s excruciating struggle to be cool
The art of celebrity-wrangling has changed since the sportswear giant wrote the playbook in the 1980s. Can a brand capture the zeitgeist and avoid controversy?









