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Thanks to cool-girl luxury labels, à la Aviator Nation and Veronica Beard, high-end team gear has been slowly inching its way into arenas, but nothing could’ve prepared for the full-on fashion show that’s come from this NBA season’s Celebrity Row. Between Chalamet and Jenner’s coordinating Canadian tuxedos and the witty tees Alana Haim DIYed for Taylor Swift, Mariska Hargitay, Este Haim and herself, the 2026 season, namely the Finals, is changing the way we think of traditional sports merch.
A Knicks game regular, Chalamet’s been turning out head-to-toe Chrome Hearts looks all season long. To Game 3, the actor swapped his staple Mini Uggs for a bespoke pair of boots Chrome Hearts created in collaboration with Timberland, another brand sparking a significant courtside presence. The morning after Game 4, OG Knicks superfan Spike Lee also posted a photo of his custom Timbs on Instagram, fitting given the legendary filmmaker fronted Timberland’s Fall/Winter 2025 campaign, “Advice of an Icon.”
(L-R) Ben Stiller, Timothée Chalamet (in Chrome Hearts) and ‘Marty Supreme’ director Josh Safdie at Game 3 on June 8, 2026, in New York City.
