Google just rolled out a new AI agent for its advertising platform. The new offering, called Ask Advisor, is powered by Google’s Gemini AI and lives inside Google Ad Manager, Google Ads, Analytics, and Merchant Center.
Publishers and advertisers can now ask plain-language questions about campaign performance, optimization, and troubleshooting instead of clicking through endless menus.
What Ask Advisor actually does
The tool functions as a conversational AI agent that sits across Google’s advertising ecosystem. You type a question, something like “why did my click-through rate drop last week” or “which ad groups are underperforming,” and the system generates personalized responses based on your actual account data.
Features include performance diagnostics tailored to individual datasets, creative suggestions for ad copy, policy issue troubleshooting, and automated actions. The agent can execute changes to campaigns on your behalf, though Google has built in a guardrail: significant modifications still require user approval before going live.
