Thursday, June 18th, 2026 – 9:00 am
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Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot.
GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually roll out to more publishers in the coming months, and GAM expects it will be widely available later this year.
At launch, Ask Ad Manger focuses on three problem areas for ad ops. It offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it. The agent also lets publishers ask more complicated questions about specific bidder performance and how campaigns are running compared to industry benchmarks. And it provides a smart navigation feature that directs publishers to wherever in GAM’s user interface they can make suggested changes or find relevant data.
