SAN DIEGO — When it comes to NASCAR broadcasting, Prime Video hopes its highly popular Cup Series coverage will be viewed as a tide that raises all ships.It’s fitting Prime’s sophomore season will literally conclude on one.Before NASCAR’s inaugural race around Naval Base Coronado in the San Diego area, Prime’s pre-race show will be live from the flight deck of the USS Carl Vinson aircraft carrier; its three-man broadcasting booth of Dale Earnhardt Jr., Steve Letarte and Adam Alexander will then call the race from the actual bridge of the ship.“Every single talent I’ve spoken to has said, ‘Wow, I cannot believe we’re doing this. This is incredible,’” said Alex Strand, Prime Video’s senior coordinating producer.Denny Hamlin scores three Cup Series victories in a row for first time NASCAR fans have felt the same way about Prime’s coverage in general.Rarely has a NASCAR broadcaster received so much enthusiasm. Prime’s five races have left the stock car world gushing for the second straight season. Fans heap praise via social media, drivers go out of their way to express their approval, and NASCAR has been thrilled with the younger demographic Prime reaches.As of press time, a poll asking about Prime’s coverage and conducted on X had the following percentages: 83 percent said they loved it, 13 percent said they liked it, 2 percent said they disliked it, and 2 percent said they hated it.“It’s pretty mind-blowing and humbling,” Strand said of the positive reception. “As a TV producer, obviously, we have certain things we need to do from a sales perspective and a ratings perspective, but the single highest form of praise you can get is positive fan reception, because that’s really who you’re making the shows for.”The Athletic spoke with Strand before the San Diego race about Prime’s season so far. The following answers have been lightly edited for length and clarity.When you first came on the scene last year, a big part of the narrative for NASCAR fans was whether they’d be able to access streaming, and there was some initial pushback about it. But now fans are asking you to do the full season or at least more races. What’s it like seeing that support develop?What we’ve taken are signals as to what fans are resonating with so that we can feed it back into the shows and continue to make them good and, more importantly, better. That’s what’s been fun about the whole thing. We had a plan coming into Year 2 to essentially run it back; we wanted fans to know what they enjoyed out of Year 1 wasn’t going anywhere, and we wanted to grow on it.But we really wanted to make sure fans knew what we delivered (last year) is what we plan to deliver, and we plan to continue to give them that level of coverage they seem to really want. And it seems like they’re excited to have received that, at least through four weeks.Along those lines, last weekend at Pocono, you had somewhat of a viral moment with Brad Keselowski on the post-race show. He showed the SMT data of what Christopher Bell was doing to save fuel, and that clip now has a million views. So when you talk about feeding that back into the show, what are you taking from that message that fans want from your coverage?You hear a lot of people respond really positively to how Steve Letarte approaches (races). Steve can do two things at once: He can be extremely technical and extremely simple, and you don’t come across guys like that very often in life and in sports who can cater to both ends of the spectrum at the same time. So that’s feedback we’ve heard about Steve and heard about our coverage.When we talked to Brad at our production meeting on Tuesday, we had conversations where we said, “What other sport can you actually have an active competitor join as a pre-race and post-race analyst?” No other sport. The sport is incredibly unique in terms of access. So we thought, “While we have that access, what can we do in post-race that is something that no one’s done before?”