Cup Series races on Prime Video the past five weekends averaged 2.29 million viewers per broadcast. That's up 6% from 2025.
NASCAR’s streaming experiment showed positive momentum in the second season of Amazon Prime Video exclusively broadcasting a five-race package.
Cup Series races on Prime Video the past five weekends averaged 2.29 million viewers per broadcast. That’s up 6% compared to Amazon’s debut campaign with NASCAR in 2025, which delivered 2.16 million viewers per race.
All figures include Nielsen’s Big Data + Panel methodology.
Charlotte: 3.06 million viewers (+12%)
Nashville: 2.01 million viewers (-3%)
Prime Video adds champions and Hall of Famers to its NASCAR broadcasts as the streamer begins its second season Sunday.
Prime's second season of NASCAR coverage concludes this week with the inaugural race at Naval Base Coronado outside San Diego.
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