IRCODE Secures Strategic Investment from Sinclair to Bring Interactive, Measurable Television to Broadcast at Scale
Strategic investment and two-market rollout in Salt Lake City and Austin bring visual commerce and end-to-end attribution to broadcast, letting advertisers connect a moment on screen to a measurable customer journey.
IRCODE, a computer vision and AI company that makes television interactive and shoppable in real time, today announced that Sinclair, a diversified media company and a leader in local news, sports, and broadcasting, has made a strategic investment in IRCODE. Alongside the investment, Sinclair will roll out IRCODE-powered interactive television through IRCODE Lens, a 24/7 real-time interactive channel that lets viewers engage directly with what they see on screen to buy, win, connect, and explore, across its stations in Salt Lake City and Austin beginning in July, with additional markets to follow through the year. This will allow the stations to make interactive television a native capability inside its own platforms, giving brands and audiences a direct path to the products and experiences on screen.
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