Iridio Redefines Transparency with AI-Powered Connected TV Channel Identification
Proprietary AI engine delivers up to 94% identification of streaming channels and content labeling, while rejecting inefficient bids to ensure less fraud and higher quality placement, without sacrificing scale.
AI maps billions of fragmented bid signals to over 200 validated channels and 88 unique contextual genres.
Brands can prioritize specific genres via contextual targeting to drive relevance without the premium fees typically associated with direct buys.
Iridio has enhanced its Connected TV (CTV) digital solution, debuting a custom-built AI-powered channel identification engine that brings transparency, accuracy and performance to streaming media. RRD’s proprietary technology maps billions of fragmented bid signals to more than 200 validated channels and 88 contextual genres, enabling genre or channel identification for up to 94% of impressions served. The solution also rejects inefficient bids, reduces fraud and improves placement quality without sacrificing scale.
