The future of TV isn’t traditional vs. CTV. Rather, it’s a partnership of two sides. Fox and Roku represent this convergence.
Fox buys Roku for $22B (2027), becoming US TV's third player: 100M subscribers via merged sports/news/Tubi + Roku's CTV platform. For tech leaders, the deal signals that controlling viewer access—content to distribution—now defines streaming strategy amid consolidation.
Monday, June 22nd, 2026 – 12:35 am
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George Castrissiades
Head of CTV North America
In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of viewing.
Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday.
Fox announced its $22 billion acquisition of streaming giant Roku, combining live sports and news with the booming streaming…
June 15 : Fox Corp is buying Roku in a cash-and-stock deal valued at about $22 billion in a bet that pairing its sports and news…
The merger would make Fox the owner of the top digital TV operating system in the U.S.
Fox says the deal will create the third-largest television company in the United States.
The deal gives the cable TV-reliant Fox direct access to Roku's large installed base of more than 100 million streaming…
