Total FMCG spending edged up 0.9% last year, but growth was offset by a 2.6% decline in average selling price, an industry report shows
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China’s fast-moving consumer goods (FMCG) market saw modest growth in sales volume in 2025 as shoppers bought more items but paid lower prices, according to a new industry report.
The outlook for 2025 is still unclear because of an ongoing consumption downgrade and changes in spending patterns.
The fast-moving consumer goods market in the country is entering a structurally slower but more complex growth phase, as…
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