The outlook for 2025 is still unclear because of an ongoing consumption downgrade and changes in spending patterns
China’s fast-moving consumer goods (FMCG) sector is seeing some signs of a tentative recovery in spending, tempering declines in selling prices in an economy under years of deflation, according to a report by Bain & Company.
Value grew 2.7 per cent in the first quarter from a year earlier, as festive spending helped fuel a 5.3 per cent gain in volume, the firm said in a market research report published last week. The average selling price fell 2.5 per cent, following a 3.4 per cent slide in 2024 that was the worst in four years, it added.
Bain tracks and analyses FMCG goods deemed to be daily necessities that households buy on a daily or weekly basis across four sectors: packaged food, beverage, personal care, and home care products. It does not cover categories like apparel, appliances, travel and restaurant spending.
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