The Greek language will be made available on Amazon’s Kindle and Alexa platforms in the future, a senior Amazon executive told Greek Prime Minister Kyriakos Mitsotakis during a meeting on the company’s investment plans in Greece on Tuesday.

Panos Panay, head of Amazon’s devices and services unit, said Greek-language support would be introduced in a way that reflects natural language use rather than relying on automated systems. The meeting also focused on Amazon Web Services’ plans to launch a new Local Zone in Athens, which is expected to become generally available in July.

The issue gained attention after hundreds of academics, researchers, writers and publishers called on Amazon to include Greek in its Kindle Direct Publishing (KDP) platform, which currently allows self-publishing in dozens of other languages.

Critics argued that excluding Greek – a language spoken by millions worldwide and one with a continuous written tradition spanning more than 3,000 years – creates an unfair barrier for Greek authors seeking to publish digitally.

Amazon KDP currently supports 46 languages, including several with significantly fewer speakers than Greek. Campaigners have urged the company to remove what they describe as a language-based restriction and expand support for Greek-language publishing.