Image Credits:Amazon

10:31 AM PDT · June 22, 2026

Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India, and is inviting users in the country to test out a Hindi-language version.

The company sent out emails to some customers, which were seen by TechCrunch, asking users to fill out a form in Hindi by June 22 to join the beta testing program.

“You are invited to join the Alexa+ Beta programme in India. We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do. By joining the Alexa+ Beta programme, you’ll be notified when the testing experience in Hindi (India) is available to you,” the email read.