New Delhi: Indian-origin hoteliers, who own and represent a majority of US properties, told ET that overseas interest for the football World Cup has been relatively subdued compared with previous marquee global events due to stricter immigration policies and travel requirements, steep air fares and expensive match tickets.International bookings have not translated into the kind of pre-event boom hoteliers hoped for, they said.Rahul Patel, chairman of the Asian American Hotel Owners Association (AAHOA), the largest such grouping in the US, told ET that proprietors had expected the World Cup to create a “larger wave” of advance reservations.Read more: World Cup kicks off after high ticket prices, visa issues dog buildupAAHOA’s 20,000 members own 60% of the hotels in the US ranging from luxury to economy and say they contribute over $ 370 billion to the national GDP. More than one million employees work at AAHOA member-owned hotels, earning $51.3 billion annually. Member-owned hotels support 4.2 million US jobs across all sectors of the hospitality industry. A considerable chunk of AAOHA’s members are Indian-origin Gujaratis.While some hotels in major gateway cities are seeing strong demand, many owners say bookings have not materialised at the level they expected, Patel said. Shorter booking windows are making it harder for hotels to forecast demand.“I would not say demand is absent, but the booking pace has been slower and less predictable than what many hotels expected,” he said. “The challenge is that travellers are booking much later than anticipated. International travellers are paying more attention to visa processing, border policies, and travel costs than they have in the previous World Cup cycles. Those factors can certainly influence travel decisions.”Chains such as Marriott International have attested to the heft of Indian-origin hoteliers in the US hospitality industry.To be sure, the average daily rate (ADR) remains elevated across World Cup markets in larger cities such as New York and San Francisco, according to Kalibri, a hospitality analytics firm, with access to one of the largest hotel performance datasets in the US.But occupancy levels have generally been lower than initial projections.“We are hearing from hotel owners that travelers are taking longer to commit,” Patel said. “The interest is there, but many travelers are being more cautious with their spending and planning.”Airfares to the US have risen substantially from markets such as India due to fuel price hikes owing to the US-Iran war. Airlines such as Air India have also cut weekly flights to North America, its most critical international market, by 39%. The tournament has also been making headlines for ticket prices surging as high as $7598 for the final match, as per reports.Going into the tournament, the hospitality sector had “massive” expectations, largely driven by FIFA’s early communications and initial room block commitments, said Neal Patel, a second-generation hotelier, and managing partner of Blue Chip Hotels. Patel oversees a diverse portfolio of branded and independent hotels, senior housing and multifamily assets across multiple US states.The inbound market is more subdued than it has been for previous global events.
FIFA 2026: Hotel boom fails to kick off as overseas demand hit by migration rules, ticket prices, airfares - The Economic Times
Indian-origin hoteliers in the US report subdued international interest for the football World Cup, citing stricter immigration policies, high airfares, and expensive match tickets. Advance reservations have not met expectations, with travelers booking later and showing more caution due to visa processing, border policies, and travel costs.










