FitFlop Chief Commercial Officer David Schuttenkopf / Courtesy of FitFlop
British premium footwear brand FitFlop is stepping up its expansion in Korea, a market it sees as a key growth driver. Operating through 5,500 stores and 2,000 retail partners across 88 countries, the company is now focusing on raising its profile in Korea. Central to that strategy is a new partnership with Samsung C&T Fashion, the fashion arm of Samsung C&T.
FitFlop's latest pop-up store in Korea in Seoul's Seongsu area in Seongdong District / Courtesy of FitFlop
Korea has emerged as a key market for FitFlop globally, according to FitFlop Chief Commercial Officer David Schuttenkopf. In an interview with The Korea Times, he highlighted the distinct preferences of Korean consumers compared with those in other markets and explained how the company is tailoring its products to meet their specific footwear needs.
"Korea is super important. It is at the intersection of fashion, innovation and culture," said Schuttenkopf at FitFlop's newest pop-up store in Seoul's trendy Seongsu area on June 10. A day before its public opening, the store hosted K-pop stars Nayeon of TWICE and YoungK of Day6, who were invited by Samsung — not to mention hundreds of fans outside.
