German footwear brand Birkenstock sees China as one of its most promising growth markets, with the country becoming a key driver of its global business expansion.
With the Chinese market being a major driver, the company sees a 30 percent year-on-year growth in its revenue in the Asia-Pacific region, which accounts for 12 percent of its global total, Jochen Gutzy, chief communications officer of Birkenstock, told China Daily in a recent exclusive interview.
Jochen Gutzy
Gutzy said Birkenstock is bullish on China's long-term consumption potential. "We are here to stay and build a sustainable business," he said.
Birkenstock's global setup covers three major global markets — the Americas; Europe, the Middle East and Africa; and APAC.
