She's not real, but she sells a lot of product.
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A made-up woman is the most effective marketer at one of Brazil's largest big-box retailers.
Why you should care: Lu showcases the possibilities of owning your own trusted brand voice, rather than throwing cash at human influencers with their own shifting audiences and prices.
By the numbers: As the world's most followed non-human influencer, she pulls in an estimated $2.5M every year in sponsored posts.
No one in media owns the immigrant story the way he does right now.
Most comms teams are still thinking Bloomberg, not TMZ.
Young people want to go to Streamer University, not Harvard.
Brands are focused on creating community and authentic experiences to turn customers into fans, marketing leaders said at a…
Discover why the group organizer influencer drives real spending and learn how brands can reach buyers beyond attention.
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
