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No one in media owns the immigrant story the way Kareem Rahma does right now.
Why you should care: He's the trust layer for how urban, multicultural, under-45 people think about work and the American dream. That's a massive chunk of your workforce, and he reaches them in ways brand campaigns can't.
By the numbers: YouTube used Brandcast to highlight that viewers of organic creator content like Rahma's that mentions a brand are 13x more likely to search for it and 5x more likely to buy. Brands like Meta, H&M and J.Crew have all already partnered with him.
