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The unattainable educational dream for millions of young people isn't Harvard. It's getting picked by Kai Cenat to learn the skills needed to be the next Kai Cenat.
Why it matters: Most companies only think about creators when they're buying reach, but young people increasingly see it as a viable career path — largely because of Cenat and his peers.
By the numbers: More than half of Gen Z social media users said they'd be an influencer if given the chance, a figure that's remained steady over a half-decade.
