Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed live on Twitch and YouTube. During the bootcamp, larger creators like Ludwig Ahren and Imane “Pokimane” Anys gave classes to smaller streamers (handpicked to attend Streamer U) about sponsorships, growth, branding and more – all of it livestreamed to fans and aspiring streamers alike.
According to metrics taken from Cenat’s channel, Streamer U peaked at 1.2 million concurrent viewers on Twitch, a 120% increase from last year. It gained nearly 58 million watch hours, 12.5 million followers, and almost 40,000 self-paid subscribers, according to data pulled by a StreamLabs partner.
Plus, the creator bootcamp was a clipping goldmine, spawning hundreds, if not thousands of clips circling other social meda platforms – some of them paid for by the brands sponsoring the event, like creator-led wireless carrier Ch@mobile. Over the five days, creators went to lunch at the Zaxby’s cafeteria, gave lectures with Red Bull fridges in the background, or played with their Meta glasses live on-stream.
