Oskar
Posted on Jun 15
• Originally published at Medium
If you were following the FinOps X 2026 conference that just wrapped up in San Diego (June 8–11, 2026), you probably noticed a massive shift. The discipline has officially outgrown its cloud-cost-management origins. While the expo floor had the usual vendor announcements, the real story for those of us building AI products was what the keynotes dubbed: "The Great Token Panic."
With Gartner forecasting $2.59 trillion in AI spending in 2026, the era of treating AI costs as an unattributed R&D expense is over. Here are the core takeaways from the event and why they matter for engineering teams.
