AI economics reshape FinOps as enterprises seek greater visibility and control

As AI spending accelerates across the enterprise, organizations are grappling with a new generation of cost and optimization challenges while seeking greater AI spend visibility. The next phase of FinOps is increasingly focused on improving visibility and embedding financial accountability into everyday technology decisions.

FinOps has evolved well beyond cloud cost management, with organizations now expanding their focus to a broader range of technology spending. As AI adoption accelerates, enterprises are facing new challenges, according to Rajeev Laungani (pictured, left), head of product at Virtasant LLC.

“Every day there’s a new model. Every day there’s a new service,” Laungani said. “What is the right model? Are we using it efficiently? And that’s the first problem to solve in the world of AI.”

Laungani and Colby Rozell (right), technical product manager of information technology optimization at Chevron Corp., spoke with theCUBE’s John Furrier and Paul Nashawaty at the FinOps X 2026, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed AI spend visibility and the growing role of FinOps in software development. (* Disclosure below.)