Energy consumption is becoming a critical factor in AI investment, governance and sustainability decisions in the U.K.
June 11, 2026
U.K. companies are facing some of the highest industrial electricity prices in the developed world, and AI’s growing energy demands are sparking concerns over how companies can invest in the tech without jeopardizing sustainability. The problem, Greg Holmes, field CTO of IBM-owned Apptio, says in this Q&A, is compounded because organizations have little to no visibility into how much energy their AI workloads consume, or where that energy even comes from.
Apptio's platform, acquired by IBM in 2023, looks to meet the challenge by helping organizations track the financial and resource costs of running data across hybrid environments.
Holmes argues that greater visibility doesn't just help companies cut costs but can also make the case for further AI investment by showing where the technology is actually delivering value.
