Monday, June 15th, 2026 – 12:03 am
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Combat By Trial
For the past four years or so, Nielsen has pursued a strategy of rapid-fire litigation against its keenest startup competitors when it comes to panel-based data modeling and smart TV data collection.
One could argue that the suits are largely frivolous. Hyphametrics was initially sued in 2021 on a lackluster case for allegedly duplicating Nielsen’s creative assets and for using software to recognize when a TV has been turned on or off, which Nielsen claimed to have copyrighted. The jury found Nielsen had no evidence HyphaMetrics actually used the tech. A simultaneous TVision suit involved technology to connect contextual TV data to ad impressions.
