OG Anunoby’s popularity has been skyrocketing since tipping in the winning shot in Game 4 of the NBA Finals, which gave his New York Knicks a 3-1 series lead over the San Antonio Spurs. Not even 72 hours later, he’s already capitalizing.
On Saturday, Crypto.com announced the launch of its OG Prediction Markets platform in New York and said Anunoby had signed on as a brand ambassador. The company plans to roll out its marketing campaign with a billboard in Times Square this weekend.
Anunoby is far from the first athlete to join forces with a prediction market. Milwaukee Bucks star Giannis Antetokounmpo took a stake in Kalshi this February, while LIV golfer Bryson DeChambeau signed an endorsement deal with the company a month earlier.
Kalshi’s other athlete investors include Breanna Stewart, Nneka Ogwumike, Diana Taurasi, Ajay Mitchell, Jaime Jaquez Jr., Gabriela Jaquez, Marshawn Lynch, Richard Sherman, Kyle Kuzma and Kevin Durant through his venture fund 35V, according to a roundup compiled by Front Office Sports. Meanwhile, Philadelphia Eagles running back Saquon Barkley reportedly took a stake in Polymarket in 2025.
It’s unclear whether Anunoby’s deal with Crypto.com was in the works for a while or a spur of the moment opportunity following his Game 4 heroics. CAA, his agency, didn’t immediately reply to a request for comment on the matter.
