A few months before the biggest moment of OG Anunoby’s career, the 28-year-old filed a trademark application for a logo incorporating the letters “OG,” the initials he goes by instead of his given name, Ogugua.
The mark was intended to be used on clothing, specifically mentioning T-shirts, jackets, hoodies, pants, socks and shoes in the filing. Anunoby’s application was approved on May 28, with a publish date set for June 23. That will open a 30-day window for the public to oppose the trademark’s registration, and if there are no objections, it will move toward the next phase of registration.
A representative of Anunoby’s agency, CAA, told Sportico in May that the move was “general brand protection,” a common practice athletes engage in to protect their name, image and likeness. After all, it was hard to imagine the soft-spoken Anunoby’s likeness being high in demand with bigger stars like Jalen Brunson and Karl-Anthony Towns on the New York Knicks roster.
But after a virtuoso 33-point performance in Game 4, which included a block on San Antonio Spurs guard De’Aaron Fox with less than six seconds left and a game-winning tip-in on his team’s last possession, Anunoby has etched his place in the franchise’s lore, and his popularity is soaring.
