OG, a new prediction market experience powered by Crypto.com, has officially launched in New York, partnering with New York Knicks standout OG Anunoby as its first brand ambassador, according to a Saturday statement.
The announcement follows Anunoby’s breakout performance during the Knicks’ 2026 NBA Finals campaign. His relentless play, key defensive stops, and memorable game-winning tip-in in Game 4 have helped transform him into one of the NBA’s most recognizable stars.
“OG Anunoby’s Game 4 performance is that of an OG and deserves a permanent place in the arena of New York sports. We’re cementing that legacy by making him the ambassador for our OG Prediction Markets launch in New York,” Kris Marszalek, CEO of Crypto.com, said in a statement.
According to the team, OG aims to give users access to a wide range of CFTC-regulated sports contracts, alongside opportunities tied to financial, political, cultural, and entertainment events. The platform combines the simplicity of a consumer app, the engagement of social platforms, and institutional-grade reliability, they added.
OG enters New York amid a surge of momentum across the city’s sports scene. From the Knicks’ historic Finals journey to the anticipation surrounding upcoming World Cup matches, including the Final in New York, fan excitement has never been higher.
