Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower the cost of tokens.
Friday, June 12th, 2026 – 12:03 am
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In ad tech, everything is becoming, well, everything.
Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory is graded for quality.
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