Executive Summary
Financial services companies have rapidly progressed in AI use, shifting from AI pilots and limited use cases to accountability. Firms are increasingly focused on measurable business value, with 68% of financial services respondents reporting quantifiable positive ROI from generative AI.
Agentic AI is emerging as the next frontier, but governance will determine who scales it safely. While 30% of financial services firms have agentic AI in production, those using it report strong outcomes in analytics, forecasting, customer interactions and process automation — making controls around permissions, auditability, oversight and data access essential.
AI is delivering positive workforce change — not just automation. Leading financial services companies lead other industries in positive workforce impact, with 78% of respondents saying AI-powered automation has had a net positive job impact.
Proprietary data is becoming the foundation of competitive AI advantage. Ninety-two percent of financial services firms are training, tuning or augmenting large language models with proprietary data, underscoring the importance of trusted, governed enterprise data in creating differentiated AI outcomes.
