Nearly seven in ten wealth management firms now use artificial intelligence in some capacity. That’s the headline number from Fidelity’s Wealth Management Pulse Survey, conducted in 2025 and highlighted in a recent BlackRock report on the state of AI adoption among financial advisors.
The 68% figure sounds impressive until you dig into what “using AI” actually means. About 50% of those firms are still in piloting stages, essentially kicking the tires rather than rebuilding the engine. Only a minority have deployed AI across multiple business functions.
What advisors are actually doing with AI
The three primary use cases won’t surprise anyone who’s worked in financial services. Advisors are using AI to automate administrative tasks, enhance services for high-net-worth clients, and power data-driven client acquisition.
BlackRock specifically calls out estate planning as an area where AI tools can elevate the service advisors deliver to wealthy clients.
