Lionsgate and Runway are launching joint projects to develop new intellectual property, as well as leverage Lionsgate’s existing catalog for AI-generated films and series.
This isn’t Lionsgate’s first dance with Runway. The two initially partnered in September 2024 to build a custom AI video model trained on Lionsgate’s library.
From tooling partnership to content creation
The original September 2024 deal was primarily about infrastructure. Lionsgate opened up its library of over 20,000 titles, including franchises like John Wick, The Hunger Games, and Knives Out, to train a custom Runway model. The goal was straightforward: build AI tools that could help with storyboarding, visual effects, and other production workflows.
Lionsgate Vice Chair Michael Burns was bullish at the time, stating the technology could save “millions and millions of dollars” in production costs.
