Eros Innovation has unveiled a £265 million ($355.2 million) commitment to the U.K., anchoring a 15-production slate that includes the AI remaster of superstar Rajinikanth‘s “Kochadaiiyaan,” a continuation of the “Tanu Weds Manu” franchise and a new mythological cinematic universe.
The company also announced the licensing of its $1.7 billion cultural dataset to a newly established U.K. operation. The announcements are being made at London Tech Week.
Central to the announcement is Eros’s Large Cultural Model family – AI systems the company describes as trained specifically on Indian cinema rather than general-purpose data, drawing on approximately 1.5 trillion rights-cleared tokens from 11,000 films and 100,000 characters, and independently valued at $1.7 billion by OxValue.AI, in association with the University of Oxford. The company says the domain-specific training gives the models a depth of cultural, narrative and character understanding that general AI systems lack.
The announcement adds to a series of AI-driven projects from Eros, which has been in the news for its use of AI to reimagine titles in its catalogue, including an alternate-ending re-release of “Raanjhanaa” — titled “Ambikapathy” in its Tamil-language version.
