Top directors, producers and actors have backed the campaign by animal rights group PETA India, which this month highlighted how the rise of slick AI images provide even less reason to use real animals.
Bollywood stars are campaigning to end the use of elephants in Indian films, saying that life-size robot replicas and AI-generated images do the job without cruelty.
Top directors, producers and actors have backed the campaign by animal rights group PETA India, which this month highlighted how the rise of slick AI images provide even less reason to use real animals.
"Elephants shouldn't suffer for our entertainment," said A-list actor and producer John Abraham, describing why he and more than two dozen stars were supporting the campaign.
"With today's technology, we can bring elephants to life beautifully through CGI (computer-generated imagery) and mechanical artistry, without confinement or cruelty."
