The Nvidia-backed AI video firm joins Anthropic and OpenAI in betting on London, citing customers including the BBC, Fremantle and WPP.
Runway is making London its European headquarters and has pledged to put more than $200m into the UK’s AI ecosystem by the end of 2028, the company told CNBC on Monday.
The New York firm, best known for the AI video tools that have found their way into film and advertising, becomes the latest American AI company to plant a serious flag in the British capital.
The choice is partly a matter of proximity to the customers already paying for the product. London “puts us close to many of our largest European customers already doing serious work with Runway, including BBC, Fremantle and WPP, and it builds on the research team we already have here,” said Anastasis Germanidis, the company’s co-founder and co-chief executive.
The new hub will expand a research presence Runway has been growing in the city rather than start one from scratch.
