Nvidia
-backed video generation startup Luma AI is joining a growing wave of U.S. tech companies launching operations in the U.K., with major plans for a London expansion revealed on Tuesday.
The Palo Alto-headquartered startup will look to hire around 200 employees — making up around 40% of its workforce — at its new London base by early 2027, across research, engineering, partnerships and strategic development.
The expansion comes two weeks on from Luma announcing a $900 million funding round led by Saudi Public Investment Fund-owned AI company Humain, which saw it hit a valuation upwards of $4 billion. The startup previously received backing from Nvidia.
Luma is building “world models,” a class of AI models that are able to learn from video, audio and images, alongside text, and which large language models (LLMs) like those powering OpenAI’s ChatGPT and Google’s
