Innovid's latest serves as the “brain” behind a company's orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Thursday, June 11th, 2026 – 8:00 am
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Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain.
At least, Innovid thinks so.
Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data and tech across the advertising ecosystem.
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