AI Overviews changed the SERP. GEO is how you adapt — not by chasing citations, but by understanding where organic traffic still lives.
Search didn't break. It restructured. The page that ranked #1 for an informational query now sits below an AI-generated summary that pulls from it — and the user never scrolls down.
That's the GEO problem in one sentence.
What Changed in the SERP
Old SERP for most informational queries:
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