Bottom line first
As AI assistants become the first stop for a growing share of information queries, a website that AI engines cannot crawl and understand is invisible in those conversations — when users ask AI, you are simply not in the answer.
GEO (Generative Engine Optimization) is the systematic fix. This guide shares the 7-layer setup we shipped for our own production website, all verified in real server logs.
1. JSON-LD structured data
AI engines rely on structured data to identify who you are, what the site is, and what each page covers. We emit three schema types on every page:
