More and more people search on ChatGPT, Perplexity and Gemini. Being found is no longer enough — you need to be cited.
For twenty years SEO had one clear goal: rank in Google's top results. Something deeper is changing now. A growing share of people, before buying or choosing a supplier, no longer open Google — they ask ChatGPT, Perplexity or Gemini. And to answer, these models cite some sources and ignore others.
So the question for anyone with a website becomes different: is my site among the sources AI can read and cite? That's what GEO — Generative Engine Optimization — is about.
The good news: GEO isn't magic. It rests on concrete, verifiable signals.
1. Can AI crawlers reach your site?
