ChatGPT, Claude, and Gemini app icons in this illustration taken June 5 / Reuters-Yonhap
Samsung Electronics will introduce the world's top three generative artificial intelligence (AI) services across its operations as the company seeks to accelerate AI transformation beyond relying solely on in-house AI models and services.
The company said Thursday its appliance-making Device Experience (DX) Division will officially allow employees to use ChatGPT, Gemini Enterprise and Claude across their operations from Friday.
Samsung Electronics said it decided to introduce the AI services to give employees greater flexibility in selecting tools best suited to their work, rather than limiting them to a specific platform. It added that the move is aimed at accelerating AI transformation by creating an environment in which all employees can leverage the most effective tools.
“This is not simply about introducing AI as a workplace tool. It marks the starting point for fundamentally transforming the way we work and execute,” Samsung Electronics co-CEO and Head of DX Division Roh Tae-moon said. "By strengthening execution capabilities across the organization, we aim to elevate the DX Division's business competitiveness to the next level."
