– Aim to Reach Over 800,000 Beneficiaries in 2026
Mary Nnah
Nigeria’s leading hygiene brand, Dettol, in partnership with The Wellbeing Foundation Africa (WBFA), has officially flagged off Phase 3 of the Dettol Hygiene Quest initiative, expanding its mission to equip more Nigerian children and families with essential hygiene education and healthy living practices. The milestone phase was launched with an educational event held at Eko Akete Junior Secondary School, Lagos Island, where students participated in interactive handwashing demonstrations and hygiene education sessions. They also received Dettol antibacterial soaps and educational materials to encourage healthy hygiene habits.
The Clean Naija Initiative, under which the Dettol Hygiene Quest programme is implemented, aims to reach 6 million schoolchildren by 2030 through promoting proper handwashing and hygiene education. The initiative also seeks to increase handwashing rates by 20%, reduce diarrhoea cases by 10%, and decrease school absenteeism linked to hygiene-related illnesses.
Since its inception, the initiative has impacted more than 440,000 beneficiaries across 716 schools, 36 healthcare facilities, and 456 communities nationwide, promoting lifelong hygiene habits among children, mothers, families, and community members through lessons focused on handwashing, cleanliness, and healthy living.Phase 3 has been designed to build directly on these results, taking the programme’s proven model into new geographies and deepening its reach among communities where the need for hygiene education remains greatest. It plans to reach more than 750,000 students and 90,000 pregnant and new mothers through hygiene education and behavioural change programmes designed to promote sustainable hygiene standards.
