Dettol Cool has intensified its focus on hygiene awareness by promoting germ protection in high-activity environments, rolling out experiential campaigns designed to engage Nigerians in fitness and movement spaces where the need for freshness and protection is heightened.
The brand, in a statement, said it has built on the momentum of its first edition, which introduced the #OwnTheSweat campaign across communities in Nigeria, with a more immersive phase aimed at deepening consumer engagement in active environments.
In the statement, the company said #OwnTheSweat 2.0 focuses on more engaging experiences within spaces where movement and physical activity are part of daily life.
It noted that rising temperatures across Nigeria over the past two months have made staying fresh and comfortable more difficult, particularly in crowded environments and for individuals with active lifestyles.
“From navigating crowded spaces in sweltering conditions to repeatedly wiping away sweat, the discomfort has been widespread. For those with active lifestyles or constantly on the move, maintaining proper hygiene has become even more demanding,” it said.
