The third-generation Q7 is Audi's first model to feature advanced turn signals.
The luxury SUV has projectors built into the headlight and taillight housings.
At night, stylized arrows are projected onto the road, in sync with the regular turn signals.
I still remember when BMW and Audi raced to bring the first production car with laser headlights to market. Although the R8 LMX was announced before the i8s, Munich managed to one-up its adversary from Ingolstadt by becoming the first to deliver cars to customers. It happened 12 years ago, and as you can imagine, a lot has changed since 2014. Laser headlights have since given way to matrix LEDs, which offer better light distribution and comparable range.
In 2026, headlights are still evolving. Customizable light signatures are becoming increasingly common in high-end models, with some even featuring built-in projectors. The third-generation Q7 happens to be one of them, along with a feature dubbed a “world-first innovation.” At night, when the low beams are on, the advanced turn signal function uses projectors mounted within the headlights to display stylized arrows on the road.
