Actor Hira Tareen knows the AI ‘revolution’ is here and that it’s out to take her job. How does she know this? She almost signed it away herself, but thankfully she read the fine print before entering into an agreement with a production company.
She took to Instagram on Tuesday to warn her fellow actors about the impending threat and how they could easily become obsolete if they didn’t carefully go through every contract they signed.
She said she was reviewing a contract for a drama in March when she noticed a clause giving the production house and the channel ownership of her “digital likeness”. She explained that meant they would have the right to use “everything that I have as a human being, my voice, my face, my gestures… And not just for that project, for anything, forever”.
Tareen said she raised the issue with the Actors’ Collective of Pakistan (ACT) and even they didn’t really know how to respond because it was unprecedented. “We thought it would never happen in Pakistan.”
The actor said others in the industry started receiving the same contracts just weeks later, indicating this isn’t just a one-off thing but a growing trend.
