Union says growing numbers of its members have made complaints about infringements of copyright in AI material
The performing arts union Equity has threatened mass direct action over tech and entertainment companies’ use of its members’ likenesses, images and voices in AI content without permission.
The warning came as the union said growing numbers of its members had made complaints about infringements of their copyright and misuse of their personal data in AI material.
Its general secretary, Paul W Fleming, said it planned to coordinate data requests en masse to companies to force them to disclose whether they used members’ data in AI-generated material without consent.
Last week the union confirmed its was supporting a Scottish actor who believes her image was used in the creation of the “AI actor” Tilly Norwood, which has been widely condemned by the film industry.
