Hyundai Futurenet's corporate logo / Courtesy of Hyundai Futurenet
Baskin-Robbins franchise owners in Korea may soon have a new source of support for everything from product launches to store operations: an artificial intelligence (AI) chatbot designed to answer questions instantly.
Hyundai Futurenet, the information and communications technology arm of Hyundai Department Store Group, said Wednesday it had signed a contract with BR Korea, the operator of Baskin-Robbins in Korea, to supply an AI assistant service for stores, with deployment scheduled within the year.
The mobile-based chatbot is designed for franchise owners and store employees seeking quick answers related to day-to-day operations.
Users can type questions into a chat interface and receive immediate responses, mimicking a natural conversation, the company said.
