Lee Soo-hwa
The author is a research professor of Big Data Innovation Convergence College at Seoul National University and the head of the AI Center at DLG Law Corporation.
AI’s next battleground is not the data center but the living room.
The valuation of Boston Dynamics, a robotics company under Hyundai Motor Group, has reportedly climbed to around 30 trillion won ($19.6 billion). Meanwhile, LG Electronics recently launched Axium, its robotics actuator series, and announced plans to become a vertically integrated robotics company.
Hyundai Motor Group has released a campaign video ahead of the 2026 FIFA World Cup, in which Atlas, the humanoid robot developed by its subsidiary Boston Dynamics, practices football skills. In the five-part training series, Atlas successfully performs a “Ghost Rabona” kick, deceiving defenders with the trick move. [PHOTO BY HYUNDAI MOTOR GROUP]
