The lobby of Hyundai’s Seoul headquarters now waters its own plants. On Monday it was also handling security and deliveries, a row of robots laid on for one important visitor: Jensen Huang.

Nvidia’s chief executive was in the South Korean capital to deepen the chipmaker’s alliance with Hyundai Motor Group, and the pitch on display in that remodelled lobby, which Hyundai has rebuilt as a “physical AI testbed”, was the whole point.

After talks with Hyundai executive chair Chung Euisun, the two companies laid out an expanded plan to turn physical AI and robotics from research projects into industrial products, spanning mobility, manufacturing, and robotics.

The two are getting “very very close” to industrialising robotics, Huang told reporters, adding that they plan to bring AI to “all forms of mobility.” He was effusive about his host’s main advantage, scale.

The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!“Hyundai is incredible at manufacturing, incredible at mobility, incredible at heavy industries, manufacturing at extremely large scales,” he said. “No one is in a better position to take advantage of that and to create that than Hyundai.”