AI is reshaping FinOps and forcing enterprises to rethink cost management
AI is reshaping AI cost management, forcing organizations to rethink how they create and measure value. As AI spending accelerates, enterprises are seeking new ways to connect AI investments with measurable business outcomes.
AI has made cost management far more complex than traditional cloud and SaaS spending, which was largely driven by users and systems within an organization’s control. With AI, organizations must now manage costs influenced by external factors, including how customers interact with AI-powered applications, according to Marco Meinardi (pictured), vice president analyst at Gartner Inc.
“We’re also dealing with end users, our customers,” Meinardi said. “Customers and how they use our AI application, how they prompt them, is going to influence our costs. We’re dealing with different problems that will require different solutions.”
Meinardi spoke with theCUBE’s John Furrier and Paul Nashawaty at the FinOps X 2026, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the evolution of AI cost management and the need to connect technology spending to measurable business outcomes. (* Disclosure below.)
